Optimierung der Supply Chain Strategie für eCommerce Expansion

Die Einführung von E-Commerce-Operationen hat ein internationales Einzelhandelsunternehmen für Baby- und Haushaltswaren vor eine zentrale Herausforderung gestellt. Durch eine Analyse der Lieferkette konnten zahlreiche Verbesserungsmöglichkeiten identifiziert und die Lieferkettenstrategie an die Anforderungen des neuen Vertriebskanals angepasst werden.

Challenge

Slow delivery speed restricted customer service level and risked the company becoming uncompetitive.

The traditional supply chain strategy of the company was unable to match the new challenges of eCommerce.

Therefore the supply chain strategy had to be optimized to take into account the different requirements of the various distribution channels.

Revision of Assortment

Identify & eliminate dead stock
ABC/YXZ – Classification
Lifecycle Management

Optimisation of warehouse replenishment

Tools
Process
Performance tracking

Optimisation of store replenishment

Item classification
Avalaibility targets
Performance tracking

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